Gulabo Jaipur: The Story Behind Jaipur's Most Loved Ethnic Wear Brand

Introduction: Gulabo Jaipur was born in the Pink City with one simple belief — that Indian ethnic wear should be beautiful, wearable, and made by hands that know the craft. Today, as seen on Shark Tank India, Gulabo Jaipur has grown into one of India's most recognised homegrown ethnic wear brands, serving customers across the country with handcrafted lehengas, anarkalis, kurta sets, and sarees.

Rooted in Rajasthan Every piece at Gulabo Jaipur begins in Jaipur. Our design studio sits in the heart of the city, surrounded by the same artisan communities that have been creating India's finest textiles for generations. We work directly with block printers, embroiderers, and weavers — cutting out the middlemen and ensuring fair wages for every hand that contributes to a Gulabo piece.

The Crafts We Champion Gulabo Jaipur celebrates Rajasthan's richest textile traditions. Hand block printing using carved wooden blocks and natural dyes. Gota patti embellishment — the intricate gold and silver ribbon work that adorns festive wear. Mirror work or shisha embroidery, native to Rajasthan's tribal communities. Chikankari, the delicate hand embroidery originating in Lucknow. Bandhani, the tie-and-dye technique that creates stunning geometric patterns.

As Seen on Shark Tank India Gulabo Jaipur's appearance on Shark Tank India brought the brand to a national audience — but the brand's foundation was built long before the cameras arrived. Thousands of customers across India have made Gulabo Jaipur their go-to for weddings, festivals, and everyday ethnic dressing.

Shop Gulabo Jaipur Explore our full range of ethnic wear at gulabojaipur.com. Free shipping across India. New collections every season.